What is URL Shorteners? & Why use URL shorteners?

What are URL Shorteners?

An URL shortener is a website that reduces the length of your URL (Uniform Resource Locator). The idea is to minimize the web page address into something that’s easier to remember and track.

What is 

The benefits of URL shorteners

1. Ability To Track The Performance

Most URL shorteners provide analytical data. All shortened Google URL Shortener links (which is what eClincher uses) do so and this information is easily accessible within eClincher. By tracking the success of links, a business can understand what its audience is engaging with and adjust its strategies accordingly.

2. Uses Less of Your Precious Characters

When it comes to Twitter especially, saving every possible character is critical. Getting your message across in 140 characters or less can feel like rocket science at times. Now try doing it with a link that is 75 characters long. Seriously.. try it. It‘s nearly impossible. Also, consider the optimal tweet length is somewhere around 110 characters and you can see the problem.

3. Promotes Sharing

Which one looks easier to share?

shrinkme.io 

Shorter links make sharing significantly easier, which promotes sharing as a whole. We are all hoping to get as many shares as possible when we post. So why would we want to make the process of sharing any harder than it has to be?

4. People Are Used To Them

If everyone was jumping off a bridge would you? We would recommend you don’t, but when it comes to shortened URLs, joining the majority makes complete sense. Shortened URLs have become so common that most people don’t even pay attention to them. However, an unshortened URL sticks out like a sore thumb and some readers might even consider it unprofessional.

5. Higher Click-Through Rate

People are used to seeing shortened links on social media. Due to this, using shortened links will increase your click-through rate. It is one of the simplest changes you can make to your posting strategy in order to increase its effectiveness. Not convinced? Try it out yourself and check the analytical data! See, being able to track your shortened link’s success is already coming in handy.

Why do we use URL shorteners?

You must have seen them. Web addresses like http://goo.gl/rplLef which, when you click on them, take you to another web page. Why use them? Are there any risks in using them?

URL stands for Uniform Resource Locator. It's the posh technical term for a web address. Web addresses normally take the form http://www.somesite.com/somepage.html, which is not too much of a problem. But some site names can get very long, and so can page names. The increased use of database-driven sites means that URLs can get very long indeed, and most of them is computer gobbledygook. They are impossible to type in, if you are reading them in a print article, and often get corrupted by word-wrapping when they appear in an email or blog posting.

An URL shortener is a web service that takes a long address that's hard to type and turns it into a short one. You should use them in articles for print publication, classified ads, emails, blogs, and forum postings, anywhere there is a danger that the full address may be corrupted, or that someone may need to type the address into a browser manually.

But there is a danger in using short URLs that may make people afraid to use them. The short address disguises the real destination. This makes it easy for somebody to post an innocent-looking message encouraging people to click on a link that takes them to a site that infects their computer with spyware, or something equally undesirable.

Some URL shortening services have tried to address this problem. The most well-known service, TinyURL.com, has an optional preview page that shows you the target address before you go there. But you have to know to type "preview" in front of the address, or visit the site and set it as a permanent option. Those who don't know about this are still vulnerable to deception.

A safe URL shortener would not allow the creation of links to undesirable sites. It would also always display a preview page, so the user always sees where the link is taking them before they go there. shrinkme.io uses Internet blacklists to prevent its use to disguise sites that are advertised by spam. Its preview page offers a link to McAfee's Site Advisor, which can be used to check the safety of the destination.

In my opinion, the Best URL Shortner is shrinkme.io because it pays high CPM rate you can earn lots of money using it. 

Click Here to join shrinkme.io

Thank You!